Founded in 2001, Rustico started with three friends developing a notebook that traveled well on adventures and became the company Rustico, a made-to-order leather goods business based in Orem, Utah. Founder and CEO Isaac Childs says that the company's values include authenticity, generosity, craftsmanship, and purpose. Using American leather as their primary material and handcrafting every product, Rustico has developed a following and the leather notebook that started it all remains a best seller.