Have you ever given someone a gift so perfect that you could barely wait for them to open it?


That feeling had nothing to do with how much you spent and everything to do with how much personality you put into the gift. Our goal is to help you feel that same joy and confidence with every gift.

We celebrate our customers as a creative force.
We put enabling the creativity of our customers front and center in every decision we make.

We believe that who we buy from reflects our values.
We're passionate about the merchants we select. We delight in finding outstanding products and intriguing artisans and sharing their values and stories with you.

We believe that behind every great gift is a story.
Along with your personal message, we include merchant stories in the custom folders that go in to every gift. Because stories are what transform great gifts into lasting memories.

We believe in giving back.
We donate 5% of sales and also partner with merchants who support a wide range of causes.

We believe in win-win.
If for any reason both you and your recipient aren’t delighted with the result, we’ll make it right. Period.

Thanks for visiting Knack. We can’t wait to see what you create!
 

Laura Jennings
Founder, CEO

EXPERIENCE THE UNBOXING

PICTURE PERFECT GIFT

    Beautiful gift box includes external namecard with your optional logo/photo

    Large format, full-color origami folder contains your personal message card with optional logo/photo and story cards on each merchant included

    Internal gift topper prolongs the unveiling excitement and can be digitally customized

3 paths to the perfect gift

Find inspiration in hundreds of gift set ideas from expert curators. Easily add and remove items to make any gift exactly what you want with a few clicks.
Show me how
Mix and match products to design your gift in just a few clicks. Combine creative centerpiece items, useful accessories, and fun treats for a final flourish.
Explore superior products from merchants with interesting stories. Shop by Ethos to find merchants who share your values.
Show me how

smart features make gifting a snap

EXPERT HELP MAKES YOU A GIFT GENIUS

Lucy is in!

Tell Lucy what you're looking for and she'll email you back in 30 minutes.

Expert Gifting Tips

Our expert tip series is chock-full of data, examples and expert advice.

Concierge

Special requests are our speciality. Your dedicated concierge helps create stunning, on-budget gifts.

Knack gives back

KNACK
FOUNDATION

We donate 5% of all Knack sales to the Knack Foundation.

Meet our team

Laura

Founder & CEO

Steve

CTO

Holli

Operations Manager

Deb

Director of Sales & Merchandising

Vishwas

Full Stack
Designer

Lindsay

Copywriter

Shaughn

Controller

Tessa

Photographer

Liz

Customer Experience Manager

Marina

Director of Product

Kim

Designer

Ivy

Lap warmer

Ally

Showroom Manager

June

Crumb Control Specialist

Kate

Fulfillment Specialist

Ryder

Head of Security