We believe that behind every great gift is a story: yours.

Enabling gift-givers to create exactly what they want is front and center in every decision we make. We learn from our customer-creators with every gift they create and plow that learning back into our expert examples and Gift Builder recipes to help everyone unlock their inner gift-giving genius.
You can easily add or subtract from any of our expert examples to make it perfect for your recipient. Start Shopping
Our exclusive Gift Builders allow you to create a unique gift from scratch in just a few clicks.
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In 2017 we opened a showroom in a high-traffic area adjacent to our offices so we could gather customer feedback on products under consideration. Get Directions
A LETTER FROM OUR FOUNDERAfter a career in technology and venture capital, I founded Knack in 2015 convinced that the future of ecommerce resided in putting the customer front and center. “Take it or leave it” retailers would be pushed aside by “tell me how you’d like it, please” disruptors who harness technology to deliver exactly what the customer wanted every time.

I’ve always been passionate about the power of gifting to build authentic connections. And I believe that great gifts have stories. Stories about shared experiences and values, about exciting finds you can’t wait to share, about welcoming and thanking and connecting. Stories that both the recipient and giver still want to tell me years after the gift has been opened.

Kids intuitively understand the immense joy of gift-giving, and they don’t hesitate for a second debating whether the macaroni necklace or gum-wrapper tie they’ve created at school will be loved by the recipient. That feeling of absolutely confidence and “open it now!” delight is what we strive to deliver for all our customers, whether it’s for business or personal gifting.
Laura Jennings
Founder, CEO

we believe in win, win.

If for any reason both you and your recipient aren’t delighted with the experience, we’ll make it right. Period.
We give 5% of Knack’s sales to the Knack Foundation so our success can help create stronger communities .


Whether you order a single gift or 1,000, personal attention makes them just right.


We might be a technology company, but we're still all about personal service. Meet our concierge extraordinaires.


This month we're dedicating our Knack Foundation funds (5% of revenues) to Year Up