BUILDING LASTING PERSONAL CONNECTIONS THROUGH AUTHENTIC GIFT GIVING
After a career in technology and venture capital, I founded Knack in 2015 convinced that the future of ecommerce resided in putting the customer front and center. “Take it or leave it” retailers would be pushed aside by “tell me how you’d like it, please” disruptors who harness technology to deliver exactly what the customer wanted every time.
I’ve always been passionate about the power of gifting to build authentic connections. And I believe that great gifts have stories. Stories about shared experiences and values, about exciting finds you can’t wait to share, about welcoming and thanking and connecting. Stories that both the recipient and giver still want to tell me years after the gift has been opened.
Kids intuitively understand the immense joy of gift-giving, and they don’t hesitate for a second debating whether the macaroni necklace or gum-wrapper tie they’ve created at school will be loved by the recipient. That feeling of absolutely confidence and “open it now!” delight is what we strive to deliver for all our customers, whether it’s for business or personal gifting.
OUR CORE VALUES
WE believe in celebrating the customer as a creative force.
WE believe that who we buy from matters.
WE believe that behind every great gift is a story.
WE believe in win-win.
We created the Spread Joy movement, including having October 11th designated on the National Register as National Spread Joy Day because we believe that celebrating joy is inherent to the gift business and we wanted to share it with others.