Elegant Baby

Founded in 1967, Elegant Baby is a go-to brand for fabulous baby gifts. Founder Fred Hooper was a sock salesman before he started a distributing company for baby supplies. When that business took off, Fred re-branded as Elegant Baby, and refined his efforts to focus on high quality, beautifully crafted products for newborn infants. They've developed a loyal following of parents around the world, including celebrity moms and dads.